Fub Studio : Winter Box

Fub studio is a new bespoke Milanese fashion label, set up by milan based thai designer Kittima Kwangnok, that aims to bring a new take on the made-in-italy brand. The brand had a soft launch for their autumn/winter 2015 collection, aptly named "Winter Box" , during the recent Milan Design Week 2014 at the Fonadazione Delle Stelline.

Concept Ideation/Inspiration

The mechanical sounds of a factory floor and the disposable characteristic of corrugated boards served as the main inspirations for the exhibition space design. The purpose was to recreate the energetic buzz of a factory, and the use of corrugated boards and boxes made references to a packing/delivery room. All together giving a sense of the brand's identity as an up and coming label ready to make its debut the industry.

Exhibition Concept Renders

Renders & Design by Joel Lim

Fub Studio A/W 2015 Launch day

Photography by Donald Djoka